You know what the majority of people calling themselves social media experts can’t do, among other things? THEY CAN’T WRITE. The number of “experts” out there who can’t string a simple sentence together astounds me. Guess what -- if we have about three seconds to get our message across to a new customer, you know what’s going to do it? Not Twitter followers. Not Facebook fans. Not Foursquare check-ins – NO. What’s going to do it is GOOD WRITING, END OF STORY. Good writing is brevity, and brevity is marketing. Want to lose me as a customer, forever, guaranteed? Have a grammar error on any form of outward communication.He couldn't be more correct. I said before that I'm more of a consumer of online content, so I often look to my own preferences/reactions to decide what works and what doesn't. If it isn't relevant, if it isn't well-written, and if it isn't USEFUL, it isn't going to be attractive to me. You can tweet and facebook about your site all you want, but if the content on the site doesn't meet this criteria, I'm not going to visit the site - regardless of how many times you tell me too. And if it really gets bad enough, I'm going to de-friend/unfollow you. SO THERE.